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BRAND: SBI Life
‘Apno ki #PoornaSuraksha’

CREDITS

Brand: SBI Life Insurance
Creative Agency: Mullen lintas
Hashtag: Apno Ki #PoornaSuraksha
CEO: Hari Krishnan
Chief Creative Officer: Garima Khandelwal
Creative Team: Ashwin joharapurkar, Aswirbaad Das
Executive Director: Priya Balan
Account Management team: Akhilesh Ramachandran, Shivangi Upadhyay
National Planning Director: Ekta Relan
Planning: Vinit Jani
Director: Siddharth Sen Gupta
Executive Producer: Poonam Wahi
Producer : Khushnaaz Jamshedji
D.O.P: Kaushal Shah
PR Agency: Adfactors PR

AGENCY

We wanted to introduce a parallel need for one’s family’s financial immunity, being as proactive about the same. And it’s relevance in this landscape. Drawing a simple parallel between health and financial immunity and stressing on the need for both, borrowing from the current and changed awareness in the behaviour

Garima Khandelwal
Chief Creative Officer, Mullen Lintas

CLIENT

We hope to educate the consumer on the importance of building one’s financial immunity like they have towards their health. SBI Life’s Poorna Suraksha being a unique product combining both life cover and protection against 36 critical illnesses in a single package, this dual protection can enable individuals to build a holistic financial immunity, as a safety net for themselves and their family to battle against any odds.

Ravindra Sharma
Chief of Brand and Corporate Communication, SBI Life

BRAND: Spotify
‘How Far Will You Go for Love’

CREDITS

Leo Burnett South Asia Team
Managing Director & Chief Creative Officer: Rajdeepak Das
NCD: Vikram Pandey
Creative team: Alisha Sharma, Kiran Talegaonkar, Anugrah Gopinath, Kunal Khade

AGENCY

No matter what you are going through, you will find the perfect playlist on Spotify, making it the default choice for music lovers. Our latest campaign highlights this universality of music & the important role it plays to tide over ups and downs of life. So whether it’s a break up or gearing up for workout, Spotify’s got your back.

Rajdeepak Das
Managing Director & Chief Creative Officer, South Asia, Leo Burnett

CLIENT

No matter one’s age or location, Spotify’s 4 billion playlists are the ultimate destination for all kinds of music lovers to make the music a part of their daily lives. And we have seen this with the growing popularity of playlists like Global Top 50, Today’s Top Hits, and even the old school Rock Classics, all of which have millions of followers globally.

Neha Ahuja
Head of Marketing, India, Spotify

BRAND: Xotik Frujus
‘#JeeruInside #JeeruOutside’

CREDITS

Client: Xotik Frujus Pvt. Ltd.
Agency: 82.5 Communications, Mumbai
Production House: Momomoto Studios Agency Quote

AGENCY

It’s wonderful when a brand gives you the opportunity to be whacky -- in a relevant way, of course. We had fun creating this campaign. Fun that should lead to great results! Cheers to Jeeru! Cheers with Jeeru! Inside. And outside.

Sumanto Chattopadhyay
Chairman and CCO, 82.5 Communications

CLIENT

Monsoon has arrived, and we have moved to the Unlock stage from the multiple lockdowns. Just like Jeeru’s masaledar taste, this campaign is our attempt to have a fun conversation with Jeeru fans on their opinion, whether they are ready to step outside or want to continue to stay inside. Wherever they choose to be we wish that they stay safe and stay refreshed with Jeeru.

Rajeev Sehgal
Chairman, Xotik Frujus Pvt. Ltd.

BRAND: Britannia
Britannia Cheese StarChef

CREDITS

Creative & Media Agency: Essence, A part of GroupM
Chairman: Anand Chakravarthy
Chief Creative Officer: Kashish Mehta
Digital Agency: 22Feet Tribal Worldwide Private Ltd
Production house: India Foods Network & Motion content group
Direction: India Foods Network
Britannia Industries Limited Credits:
Business Head: Abhishek Sinha
Marketing Manager: Saurabh Bajaj
Product Manager: Pavanshu Aggarwal

AGENCY

We are delighted to partner with Britannia, to conceptualize the Britannia Cheese StarChef programme. Leveraging Essence’s expertise in media and creative, powered by our approach to data, analytics and technology. We look forward to continue delivering valuable experiences for the benefit of both Britannia and consumers, and helping the brand achieve data-driven growth.

Anand Chakravarthy
Managing Director, India, Essence

CLIENT

As we continue to strengthen our position, our aim is to effectively connect with the consumers’ passion of cooking and provide cooking content in turn with today’s in-home reality. Britannia Cheese StarChef will not only entertain but also encourage consumers to continue cooking and experimenting at home with the best cheese.

Gunjan Shah
Chief Commercial Officer, Britannia Industries