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SHOWCASE OF THE LATEST AD CAMPAIGNS

BY NEETA NAIR

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Liberation is the core proposition for Avenger. Our interactions with customers have consistently revealed their love for the easy riding stance and handle-bar position of Avenger. With this film, we wanted to reinforce this liberation proposition and unshackle and awaken the lost rider.

NARAYAN SUNDARARAMAN
Vice President (Marketing) – Motorcycles, Bajaj Auto Ltd.
When kids become teens, they start losing spontaneity. Having uninhibited fun gets rare. Through ‘Karte raho fun fana fun fun’ we want to remind teens that they don’t have to give up having fun just because they’ve grown up and life has become serious. There’s fun hidden all around, if only one looked.

ANURAG AGNIHOTRI
ECD, Ogilvy


People tend to make the mistake of assessing their real value basis only their current financial status, thus often ignoring their future financial potential and underplaying the value of ‘Self’. Through real life events, our campaign will bring alive the value consumers bring to their families.

AALOK BHAN
Director & Chief Marketing Officer, Max Life
This campaign brings very touching; powerful, human stories told with an impactful narrative, that I am sure will strike a chord with the audience. More so because; although these individuals have lived through a tragedy, our chronicle focuses on the positive way they have survived their individual ordeals and come out of it stronger and more optimistic.

RAJDEEPAK DAS
Managing Director India & Chief Creative Officer Leo Burnett South Asia

I am happy to share that our latest ad film addresses the need for protection and brings out a strong essence of life – Hope. We at HDFC Life, believe that real-life stories relate and connect to every human and helps drive a sense of urgency to evaluate financial decisions that can secure our future and enable a life of pride.

PANKAJ GUPTA
Sr. Executive Vice President (Sales) & Chief Marketing Officer, HDFC Life

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