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THE RISE AND RISE OF INFLUENCER MARKETING

BY TEAM IMPACT

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MEET THE IMPACT DIGITAL INFLUENCERS OF 2021

Presenting the winners of the first ever IMPACT Digital Influencer Awards, which saw top honours bagged by Prajakta Koli, Niharika NM, Faye D’Souza and CarryMinati

The first ever edition of the IMPACT Digital Influencer Awards was unveiled earlier this year to showcase and celebrate the best content creators and key opinion leaders across sectors and domains. Aside from the leading influencers in the country, the platform also awarded agencies and brands, who have created value through influencer-led associations. The awards were instituted with the aim of recognising trailblazers across the ecosystem, who are shaping and transforming the face of influencer marketing.
The announcement of the awards earlier this year saw a tremendous response with over 350 entries coming in. The entries were then presented to a jury led by Madhusudan Gopalan, MD & CEO, P&G India. The various entries were evaluated on the basis of parameters like campaign ideas, creativity, impact, virality and results. On the brand and agency front, Mindshare bagged the Agency of the Year title, while HUL won Brand of the Year. Greenroom was adjudged Best Influencer Marketing Agency. Among the other gold winners were Wavemaker India, WYP Brand Solutions Pvt, MX Media & Entertainment, Star India, Myntra Studio, Britannia Industries Limited, Grapes Digital PVT. LTD, Hakuhodo.Sync & AdGlobal 360 India, galleri5 technologies, AER Media and PepsiCo India.

Among the individual influencers, top honours were bagged by Prajakta Koli who was named the Best Influencer of the Year with Niharika NM and Faye D’Souza as first and second runner up respectively. Faye D’Souza also took home the Best Social Cause Influencer Award. CarryMinati won the Best Gaming Influencer Award and the Most Viral Content Creator of the Year Award. Shruti Arjun Anand, Leeza Mangaldas, Ronit Ashra, Awez Darbar, DIY Queen, FactTechz, Snehalata Jain, Chef Ajay Chopra, Sejal Kumar, Barkha Singh, Prerna, Shashank Udupa, Salil Jamdar, Ranveer Allahbadia aka BeerBiceps, Archana Singh, Madan Gowri, Karan Sonawane and Vishakha Fulsunge were among the other top winners in varied categories.
Here’s a look at the inaugural list of the IMPACT Digital Influencers, 2021.

http://digital.impactonnet.com/3255267/Impact/Volume-18-Issue-19#dual/22/2

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Tags : GroupM marketing advertising Prasanth Kumar Ashwin Padmanabhan Brands INCA influencer marketing Nawal Ahuja Exchange4media Group