Brand: Flipkart Minutes
Campaign: ‘RelationShop’
AGENCY
Neville Shah
Chief Creative Officer, Kinnect
“Valentine’s Day celebrates love. While modern love comes with a wide vocabulary, gifting for Valentine’s hasn’t kept up. The wrong gift can send the wrong signal. If culture can invent new terms for relationships, we felt it is necessary to invent smarter ways to choose gifts for every version of love, not just the defined ones.”
CLIENT
Pratik Shetty
Vice President– Growth and Marketing, Flipkart
“Valentine’s Day today reflects a new vocabulary of relationships, especially among Gen Z. With RelationShop on Flipkart Minutes, we have created a playful, in-app discovery experience and curated collections around situationships, soft-launches, love bombing, and even moving on. By aligning the shopping journey with young consumers, we’re making gifting more meaningful for every kind of love story.”
Brand: The Hershey Company
Campaign: ‘Giving Kisses is Hard, but there’s Hershey’s Kisses’
AGENCY
Sarvesh Raikar
President (Creative), Lowe Lintas (now known as TBWA\Lintas)
“After all, Hershey’s Kisses are one of the world’s most distinct chocolates. India has a strong view on PDA, especially around Valentine’s Day, and unlike the West, kissing isn’t easy here. We thought this could be a beautiful, unique space for kisses to own in India’s peculiar cultural context. Giving and receiving kisses needn’t be so hard!”
CLIENT
Kamy Devaguptapu
Director India & APAC Market, The Hershey Company
“In India, expressing love openly can be complicated, but sharing joy shouldn’t be. This Valentine’s Day, we’re celebrating the beauty of connection with a playful twist on our name. Our campaign acknowledges that giving kisses might invite judgment, but giving Hershey’s Kisses is simple, sweet, and universally welcomed.”
Brand: IKEA India
Campaign: ‘It all starts at home’
AGENCY
Pravin Sutar
National Creative Director, Leo India
“Working on the campaign made us question: where do our dreams begin? In India, people step out daily to chase aspirations, but most dreams are first imagined at home- where ideas are encouraged, plans are made, and confidence takes shape. Homes are never just four walls; they are where dreams begin to feel safe. This led us to the line, ‘It all starts at home’.”
CLIENT
Patrik Antoni
CEO, IKEA India
“When we arrived in 2018, our focus was on welcoming people into IKEA. By spending time in Indian homes and listening to how people live, we saw how expectations around home have expanded. The new brand position reflects our belief in India’s potential and sets the blueprint for our next chapter—growing accessibility wherever life takes shape, regardless of home size, wallets, or dreams.”
Brand: Crunchyroll India
Campaign: ‘Ready to Anime?’
AGENCY
Adarsh Atal
Chief Creative Officer, Tilt Brand Solutions
“The brief was simple- convert an ‘anime curious’ audience to ‘anime-fans’. A unique pairing between Rashmika & Shubman brought the idea to life with a quirky twist– showing a new and excited anime fan in Shubman. Completely engrossed, he forgets he’s on an ad set for Crunchyroll, while Rashmika looks slightly embarrassed for introducing him to it.”
CLIENT
Raúl González Bernal
Vice President- Regional Marketing, Crunchyroll
“Anime is growing in India to become a natural part of everyday entertainment. By bringing together anime superfan Rashmika and a newer fan like Shubman, the campaign reflects how anime today connects with audiences across interests and backgrounds. Their participation underscores how anime has become part of broader cultural conversations in India.”
