E - PAPER

CURRENT ISSUE

LAST ISSUE

VIEW ALL
    • Login
  • HOME
  • COVER STORY
  • CMO INTERVIEWS
  • LATEST NEWS
  • CREATIVE ZONE
  • SPOTLIGHT
  • INTERVIEWS
  • BACKBEAT
  • VIDEOS
  • HAPPENINGS
  • E-PAPER
  • THE TEAM
  • EVENTS
search
  1. Home
  2. Creative Zone

SHOWCASE OF THE LATEST AD CAMPAIGNS

SHOWCASE OF THE LATEST AD CAMPAIGNS

BY NEETA NAIR
19th August 2019
SHOWCASE OF THE  LATEST AD CAMPAIGNS
It isn’t often that a core product truth and a human belief come together cohesively to present before the world a compelling point of view that is, unarguably, the need of the hour. That’s what ‘Born Colourless’ is all about. An idea born out of the creative tenets of the Absolut worldview, aimed at creating a better tomorrow.

JANMENJOY MOHANTY
Regional Creative Officer, Lowe Lintas

Absolut as a brand has always believed in an open, inclusive world and used creativity to drive change and progress. With our new campaign ‘Born Colourless’ the brand wants to drive the message that a colourful world is a colourless one where people need to drop their biases and look past superficial differences.

KARTIK MOHINDRA
Chief Marketing Officer, Pernod Ricard India

Relationships today seem to be either for a fluid let’s-not-define-things kind or a let’s-get-married scenario. The in-betweeners seem to be left to their own devices. Enter OkCupid. A place for people to find that person to share something that’s more meaningful. A place for people who know themselves and know what they are looking for in a partner.

VASUDHA MISRA
Executive Creative Director, BBH India

Today’s single Indian is battling recommendations by parents, friends, or matrimonial services that don’t account for personal preferences. At the other end are exploratory dating services that don’t cater to Indian millennials who want a genuine partnership based on shared personal values. OkCupid celebrates people who are expressing their own preferences in this important decision.

SHRUTI GUPTA
Brand Manager, OkCupid India

This was indeed a great opportunity for us to work with Khadim’s and the star celebrities who were endorsing the brand. The challenge was to come out with a simple idea where Khadim’s will stand out as a brand for every kind of Indian and will be relevant to today’s youth. The “S” idea is integral to the brand name and the film is a montage of success stories of today’s progressive Indians.

NILANJAN DASGUPTA
EVP & Executive Creative Director, Rediffusion

We envisioned to position Khadim’s as a youthful brand by showcasing its product portfolio and how it caters to the deserving youth of today who are adventurous, confident and self – made, curving out a path for themselves in their road to success.

RITTICK ROY BURMAN
Head – Merchandising & New Initiative, Khadim’s

The ad combines the perfect mix of showcasing Vanish’s performance and benefits, while also being engaging and enjoyable for the viewer. The brief to us was to firmly establish the three benefits of the new Vanish, and to show the amazing product performance that Vanish brings to consumers.

BOBBY PAWAR
Chairman and Chief Creative Officer, Havas Group

The brief to the agency was to establish the three benefits that Vanish brings to the consumers, by showcasing Vanish’s amazing product performance delivered through the power of millions of oxygen bubbles.

SUKHLEEN ANEJA
Marketing Director, South Asia RB Hygiene Home
  • TAGS :
  • Creative Zone

RELATED STORY VIEW MORE

Hall of Fame: Best Ads of June 2025
Ads In Focus
ADS IN FOCUS

TOP STORY

‘Humans Respond to Humans, not Code'

In an AI-driven world, some brands stand out by embracing emotional storytelling—this one’s a look at how heart still leads in a data-led age


The Caratlane to Chic


India's Pulse Hits Rs.750 Crore


NEWS LETTER

Subscribe for our news letter


E - PAPER


  • CURRENT

  • LAST WEEK

Subscribe To Impact Online

BUY IMPACT ONLINE



IMPACT SPECIAL ISSUES


  • Suniel shetty takes the Spotlight

  • Miked Up for Goafest

  • Get Set Goaaa!

  • Anupriya Acharya Tops the IMPACT 50 Most Influenti

  • Advertising Turbocharged

  • A Toast to creativity

  • GOAing towards tech-lead creativity

  • REDISCOVERING ONESELF

  • 50 MOST INFLUENTIAL WOMEN LIST 2022

  • BACK WITH A BANG!

  • Your Best Coffee Ever

  • PR Commune Magazine June-July 2022

  • 13th-ANNIVERSARY-SPECIAL

  • PR Commune Magazine April 2022

VIDEO GALLERY VIEW MORE

Scroll Back: Ashi Khanna on Her Journey Through the Evolution of Content

Use your existing account to sign in

I forgot my password

or sign in using apps you love:

New user? Sign up

Get connected with us on social networks!
ABOUT IMPACT

IMPACT was set up in year 2000 with the aim of publishing niche, relevant and quality publications for the marketing, advertising and media professionals.

Useful links

COVER-STORY-60.HTML

CMO-INTERVIEW-5.HTML

JUST-IN.HTML

CREATIVE-ZONE-56.HTML

SPOTLIGHT-8.HTML

INTERVIEW-7.HTML

BACKBEAT-1.HTML

VIDEOS

ALL/HAPPENINGS

HTTP://DIGITAL.IMPACTONNET.COM

HTTPS://WWW.IMPACTONNET.COM/AUTHORS.HTML

HTTPS://E4MEVENTS.COM/

OTHER LINKS

REFUND POLICY

GDPR-COMPLIANCE

COOKIE-POLICY

SITEMAP

PRIVACY-POLICY

TERMS AND CONDITIONS

Contact

ADSERT WEB SOLUTIONS PVT. LTD. 3'rd Floor, D-40, Sector-2, Noida (Uttar Pradesh), Pincode - 201301

Connect With Us !


Copyright © 2025 impactonnet.com