BRAND: Godrej Food Ltd
Campaign: Godrej Yummiez | Protein toh bas bahana hai
AGENCY
Swati Bhattacharya
Global Head, Godrej Creative Lab
“The world is fried with taste bhi health bhi campaigns, so we knew we wanted to do something different, something that delivers the promise of 16 gm protein in every serving and 100% entertainment with every viewing.”
CLIENT
Anushree Dewen
Head of Marketing & Innovation, Godrej Food Ltd.
“Today’s families, especially parents, are on the lookout for a snack that their kids will love — and they can trust. With this campaign, we’re celebrating that rare snack unicorn — fun, flavour, and 16g of protein per serve. Godrej Yummiez Chicken Nuggets are the kind of snack kids will make any excuse to grab a plate of.”
BRAND: Bajaj Auto
Campaign: Pulsar | Duniya Dekhti Hai, Tu Dikha
AGENCY
Sukesh Nayak
Chief Creative Officer, Ogilvy India
“At a time when blending in is easy and standing out takes guts, Pulsar’s new platform ‘Duniya Dekhti Hai, Tu Dikha’, helps youth refuse to settle for the ordinary. Because Pulsarmanics do not merely follow temporary trends, they create moments worthy to be etched in history. The film is a trigger. It’s story-doing, not just storytelling.”
CLIENT
Sumeet Narang
President, Marketing, Bajaj Auto Ltd.
“With ‘Duniya Dekhti Hai, Tu Dikha’, we’re speaking to a generation that’s tired of borrowed experiences and filtered realities. Today’s youth crave the real rush — something raw, personal, and unfiltered. Pulsar has always stood with those who don’t just watch from the sidelines but choose to feel the thrill first-hand.”
BRAND: Flipkart
Campaign: Iss Rakhi har ehsaan ka hisaab hoga with Flipkart Invoisis
AGENCY
Gagandeep Bindra and Rahul Arcot
Group Creative Directors, DDB Mudra Group
“How much should you really spend on a Rakhi gift? We figured it should at least match the value of everything sisters do for us. So we teamed up with financial expert Rachana Ranade and put a price on all sisterly favours, letting sisters raise an invoice for what she is owed, and demand a fair gift in return.”
CLIENT
Pratik Shetty
Vice President - Growth and Marketing, Flipkart
“Rakhi is an emotionally rich moment, and we saw an opportunity to move beyond transactional gifting. With InvoiSIS, we wanted to create something sisters could truly relate to, something fun and rooted in their everyday reality. It’s not just about the product value, it’s about making that bond feel seen and celebrated.”
BRAND: Parle-G
Campaign: Parle-G | Friendship Day 2025
AGENCY
Vinod Kunj
Founder & Chief Creative Officer, Thought Blurb Communications
“This film reflects a generational shift in parenting. When we were growing up, parents were stern, often authoritarian figures. But today’s parents are different. They make the effort to understand their children’s world, to meet them where they are, and to build trust through friendship. That change in perspective lies at the heart of our film.”
CLIENT
Mayank Shah
Vice President, Parle Products
“Through this film, we honour not just our bonds with friends, but the deeper bonds of companionship with those who are our silent pillars of support—our mothers, sisters, mentors—who’ve moulded us with love and care. The fact that we understand and empathise with our near and dear ones comes through naturally in this well-crafted film.”
