October lit up the screens with campaigns that were as bold as they were beautiful. This month, brands leaned into festive energy, weaving stories of togetherness, nostalgia, and celebration, often with a clever twist or a touch of sparkle. From emotionally charged narratives that tugged at the heart to playful, high-energy films that celebrated joy in everyday moments, the ads of October perfectly balanced emotion and entertainment. With Diwali spirit in the air, creativity shone brighter than ever, turning each campaign into a moment worth remembering and sharing.
Campaign: Har Ghar Kuch Kehta Hai
Brand : Asian Paints
Agency : Ogilvy India
Creators : Late Piyush Pandey, Chief Advisor, Ogilvy India and Sukesh Nayak, Chief Creative Officer, Ogilvy India
Asian Paints’ latest ‘Har Ghar Kuch Kehta Hai’ film beautifully reimagines its iconic campaign for today’s times, celebrating the warmth, creativity, and individuality that turn a house into a home. Through everyday moments of love, laughter, and connection, the film reminds us that every wall holds a story and every home echoes the lives and emotions of the people within.
Campaign: India Wali Diwali!
Brand : Tanishq
Agency : Lowe Lintas
Creator : Arpan Bhattacharyya, Head of Creative (Copy), South, Lowe Lintas
Tanishq’s ‘India Wali Diwali!’ beautifully captures the essence of celebrating home away from home. Told through the eyes of a young girl experiencing Diwali abroad, the film radiates warmth, nostalgia, and togetherness as families recreate the magic of an ‘India wali’ celebration. From twinkling diyas to elegant Tanishq jewellery that completes the festive spirit, the campaign reminds us that Diwali isn’t defined by place, it lives in the heart, in the sparkle of shared moments and the bonds that make every celebration truly Indian.
Campaign: #JoyOfHomecoming
Brand : Vivo India
Agency : FCB NEO
Creator : Mayuresh Dubhashi, CCO, FCB NEO
Vivo India’s ‘#JoyOfHomecoming’ Diwali film beautifully captures the warmth and anticipation that define festive reunions. Through a touching story of a father and daughter reuniting to fulfill a childhood promise, the campaign celebrates the tender moments that make coming home so special. From cleaning, decorating, and stringing up lights to sharing laughter and memories, Vivo highlights that Diwali’s true glow lies not just in celebration, but in connection, the joy of being together and cherishing the bonds that make every home complete.
Campaign: Game before the game! Sanju Samson v Shashi Tharoor
Brand : Super League Kerala
Agency : Toki
Creator : Anjo Jose Kandathil, Co-Founder and Creative Director, Toki
Super League Kerala’s Season 2 promo strikes gold with a witty face-off between Shashi Tharoor and Sanju Samson. Set around a playful phone call, the ad brilliantly blends Tharoor’s trademark eloquence with Samson’s easy charm, peppered with English-Malayalam banter that captures Kerala’s spirit and sporting passion. With humour, rivalry, and local flavour at its core, the film sets the perfect tone for the new season: spirited, entertaining, and unmistakably Kerala.
Campaign: Fast at Work, Bright at Heart
Brand : AMD
Agency : Social Panga
Creator : Gaurav Arora, Co-founder, Social Panga
AMD’s festive film delivers a heartwarming message wrapped in speed and efficiency. Centered on the idea “finish your work faster, celebrate sooner,” it seamlessly ties performance to emotion, showcasing how AMD’s powerful processors help users get things done swiftly so they can make more time for what truly matters: celebrating with loved ones. With the line ‘AMD ke saath, ab koi deri nahi — na kaam mein, na khushiyon mein,’ the campaign beautifully blends technology with togetherness, making speed feel deeply human.
