Merino Laminates has launched its latest range, the Grande Collection, supported by a campaign conceptualised by Lowe Lintas. The campaign highlights the collection’s 10-foot uninterrupted laminate sheets while emphasising seamless design in modern interiors.
Parveen Gupta, Chief Marketing Officer, Merino Industries, said, “Grande by Merino Laminates is India’s first exclusive 10-ft designer laminate collection, crafted to meet the demand from today’s consumers who seek seamless and premium interior solutions. This collection enables ceiling-to-floor seamless finish - ideal for wardrobes, wall paneling, and large interior spaces. This launch reflects our commitment to bringing innovative solutions that enhance modern living spaces.”
The campaign is designed to showcase the Grande Collection’s key feature – uninterrupted, seamless surfaces – through visual storytelling across digital, CTV, OTT, and social platforms, as well as experiential activations at retail outlets.
Vasudha Misra, President, Lowe Lintas North, said, “The brief gave us a genuine reason to look up. The product insight was so clear, it practically guided us. What followed was a collaboration filled with encouragement and trust, nurtured by the Merino brand team and brought alive with sleek production and craft from the directors. The result? Work that made us all look up, and smile, together.”
The campaign reflects Merino and Lowe Lintas’ approach to combining design insight with creative execution to engage architects, designers, and homeowners.
