IMPACT’s Hall of Fame 2025 continues to spotlight the most original and influential campaigns that shaped the year in advertising, creative excellence and cultural connection. Here’s a closer look at the campaigns that clinched Ranks 39 through 37 in this year’s Top 75 list — each distinguished by its creative insight, execution quality and impact.
Rank #39 — Flipkart Minutes | Everything for Bappa and More in 10 Minutes (FCB Kinnect)
In a fresh festive expression, Flipkart Minutes’ Ganesh Chaturthi campaign 'Everything for Bappa and more in 10 minutes' reimagined the iconic Ganesh Aarti using household sounds — handclaps, table taps and utensil beats — to craft a resonant, lyric-free auditory experience that felt both familiar and innovative.
The digital-first film, developed with FCB Kinnect under the creative leadership of Neville Shah, stood out for its minimalist sound design that celebrated devotion through simplicity, forging emotional connection without conventional music. The campaign reinforced Flipkart Minutes’ core promise of convenience while rooting itself in cultural relevance — combining speed with sensitivity during one of India’s most beloved festivals.
For its 2025 rankings, the IMPACT editorial board evaluated hundreds of campaigns on narrative clarity, creative execution, originality, production and overall impact — with this festive work emerging as a memorable fusion of culture and creativity.
Rank #38 — Myntra Beauty | Glow-up Days (Tilt Brand Solutions)
Myntra Beauty’s Glow-up Days campaign — developed with Tilt Brand Solutions — leaned into a universal consumer insight: the tendency to reserve premium beauty products for special occasions.
Featuring content creator Srishti Dixit, the film unfolded in her apartment through a series of light-hearted, relatable moments: overthinking whether to use expensive perfume, rationing sunscreen and even turning down a date to protect her fallen serum. Each scene humorously captured the hesitation many feel about beauty indulgences — until friends introduce the value and range available during Myntra’s Glow-up Days sale.
At its core, the campaign balanced everyday realism with aspirational beauty experiences, offering both narrative pleasure and a compelling commercial message. This blend of humour and earnest insight helped secure its place at Rank 38 in IMPACT’s Top 75.
Rank #37 — India Gate | Celebrating Classic Moments (Creativeland Asia)
At Rank 37, India Gate’s ‘Celebrating Classic Moments’ campaign — crafted by Creativeland Asia — drew on the timelessness of life’s meaningful pauses, paralleling them with India Gate Classic Basmati Rice’s two-year aging process.
Starring Amitabh Bachchan, the film delivered an emotionally rich narrative that celebrated shared meals and unhurried moments with loved ones — positioning both the product and the human experience as something worth savouring.
By weaving a cultural truth about cherished life moments into its creative fabric, the campaign combined relatability with aspirational storytelling, earning a well-deserved spot on the Hall of Fame roster.
As the Hall of Fame rankings roll on, these campaigns exemplify how cultural insight, sound creative strategy and execution excellence can elevate brand narratives — shaping not just attention, but resonance throughout the year.
