With nearly two decades in advertising, Sabikhi has worked across a range of agencies including JWT, Hakuhodo, Cheil Worldwide, Lintas Live, MediaMonks and Famous Innovations before joining Leo.
Over the years, he has worked on campaigns for brands including Amazon India, Tata Tea, Air India, PepsiCo India, Dabur, Havells, HDFC ERGO, Samsung India, Dulux, HONOR India, OPPO India and Greenlam Laminates.
Sharing news of the move with IMPACT, Sabikhi said, “Excited to begin this new innings with Leo. I’ve always believed the most meaningful work is the kind that moves people. To now be part of a team that believes in doing work that moves a billion makes this opportunity incredibly special and truly meaningful.”
Sabikhi began his career at JWT and has consistently described storytelling as the driving force behind his journey in advertising. With a belief that every brief is an opportunity to tell stories that move people, he has built a body of work spanning categories including FMCG, consumer durables, smartphones, insurance and aviation.
