Shubhra Saraf Sethi, Executive VP - Entertainment, Ad Sales Strategy, JioStar was earlier Head of Strategy – Entertainment at JioStar, where she steered monetisation and advertising strategy across one of India’s largest entertainment ecosystems, spanning 85+ television channels and JioHotstar.
With over two decades of experience, she is widely recognised for shaping large-scale revenue engines in Indian media, most notably for building the monetisation blueprint that turned the IPL into a highly profitable property with nearly fourfold revenue growth in five years. Receiving the trophy at the IMPACT 50 Most Influential Women 2025 felicitation ceremony, Sethi reflects, "this award is truly special, not for what it recognises but what it acknowledges. I think it's not everyday that you see people from strategy on this list. So this goes out to all the women working behind the scenes."
At JioStar, she has driven integrated, multi-platform sales thinking and introduced new ad products and frameworks that have unlocked fresh revenue pools. Her work has directly contributed to double-digit growth across marquee sports properties, a record-breaking Women’s World Cup, and the onboarding of new advertiser categories.
Beyond numbers, Sethi’s impact lies in redefining how sport, entertainment and purpose-led innovation intersect—making her one of the most influential strategic leaders in the media and entertainment industry today.
