As 2025 draws to a close, the advertising landscape has been shaped by bold storytelling, cultural insight and strategic creativity. At IMPACT, we poured over every major campaign released this year, debating, discussing and evaluating them — before compiling our final Top 75. Today, we unveil spots #63, #62 and #61 — three outstanding ads that captured hearts, sparked conversation and raised the benchmark for brand narratives.
This list prioritises quality over quantity which is why IMPACT’s editorial team has undergone an exhaustive and meticulous process, spending countless hours viewing and reviewing every major campaign released this year, analyzing their creative choices, debating cultural impact, and evaluating strategic effectiveness.
Rank #63 goes to: Škoda Auto India | Fans Not Owners (BBH India)
Ranked #63 in the 2025 IMPACT Hall of Fame 2025, the ‘Fans, Not Owners’ campaign from Škoda Auto India — by BBH India — stands out for its emotional resonance and bold re-imagining of what it means to connect with a brand. The heart of the campaign is a short film titled ‘Doda’. The film follows a young girl whose innocent fascination and admiration for Škoda cars goes beyond the idea of ownership: she doesn’t just want to own a car — she dreams of belonging to a community of fans. Through her eyes, the film reveals the deeper emotional resonance of the brand, tapping into pride, aspiration and imagination. The campaign has been conceptualized and executed by BBH India under the creative leadership of Parikshit Bhattaccharya, Chief Creative Officer.
At Rank #62 is Sony LIV | ‘Say No to Shark Tank India’ (Moonshot)
Claiming Rank #62 in IMPACT’s Hall of Fame 2025, Sony LIV’s ‘Say No To Shark Tank India’ flips startup culture on its head with sharp satire. Set as a mockumentary, the film features fictional CEOs delivering deadpan complaints about the inconvenience of ambitious employees quitting to chase entrepreneurial dreams. Through exaggerated humour and a deliberately drab setting, the campaign pokes fun at corporate entitlement while tapping into a very real cultural shift — India’s growing appetite for startups and risk-taking. Created by Moonshot under the creative leadership of Tanmay Bhat and Deep Joshi, the film stands out for its bold writing, cultural relevance and confident subversion of category norms.
At Rank #61 is Amazon Prime Video | ‘Every Kind of Emotion. It’s on Amazon Prime’ (Manja)
Claiming Rank #61 in IMPACT’s Hall of Fame 2025, Amazon Prime Video’s Every Kind of Emotion. It’s on Amazon Prime shifts the conversation from genre to mood. Created by Manja, the campaign features two films starring Manoj Bajpayee and Samantha Ruth Prabhu, each capturing intimate, everyday moments that reflect different emotional states. Instead of categorising content as comedy, drama or thriller, the films highlight how viewers choose what to watch based on how they feel in the moment. With its relatable storytelling, intuitive insight and restrained performances, the campaign reinforces streaming as a deeply personal, emotion-led experience — earning its place among the most impactful work of the year.
