De Beers India is taking love to a whole new universe. In this interview with IMPACT, Toranj Mehta, VP – Marketing, De Beers India, opens up about the brand’s latest campaign, ‘Love From Universe’, a sparkling vision that blends the timeless allure of natural diamonds with the limitless beauty of the cosmos. Designed to resonate with today’s young, modern luxury consumers, the campaign celebrates the idea that love is expansive, boundless, and written in the stars.
Toranj sheds light on the campaign’s narrative approach, which positions diamonds not just as symbols of commitment, but as expressions of individuality and cosmic connection. ‘Love From Universe’ is a three-part creative series, with earlier chapters already released, and each film bringing a fresh emotional dimension to the storytelling.
She also dives into how the jewellery landscape in India is rapidly evolving, with new-age consumers seeking authenticity, craftsmanship, and meaning behind every purchase. From strengthening emotional storytelling to strategically expanding retail presence in the country, De Beers sees India as one of its most promising growth markets. Toranj shares insights into rising consumer aspirations and hints at exciting future plans that will further deepen the brand’s cultural influence and visibility.
Find out what she has to say in the full video interaction below:
