Brand: The Muthoot Group
Campaign: ‘Seeing Her World for a Day’
AGENCY
Abhijit Basu
Managing Director, abm Communication
“The idea was simple: instead of telling people to appreciate women, make them experience it. The thought ‘what if a man had to step into a woman’s shoes for a day?’ became a lens to reveal the countless roles, responsibilities and emotional labour women carry every day. By flipping the perspective, the film invites viewers to pause and reflect.”
CLIENT
Abhinav Iyer
Senior General Manager – Marketing & Strategy, The Muthoot Group
“Alongside creating impactful brand and product communications, we are increasingly using films to celebrate people who quietly shape our society. This time, we bring the focus closer home and shine a light on the women in our lives—whose strength, selflessness and silent sacrifices hold families together every day. With this film, we hope to inspire reflection and gratitude.”
Brand: Cashfree Payments
Campaign: ‘One of Your Kind’
AGENCY
Akshat Chaturvedi, Karthik Nambiar & Nikhil Unni
Brand Strategy & Creatives, Talented
“Payment gateways compete on features, but businesses are rarely spoken to in ways that reflect how differently they operate. ‘One of Your Kind’ became a platform to shift the narrative—from feature-led storytelling to an archive of ambition rooted in the larger philosophy of how Cashfree builds around each business’s individuality.”
CLIENT
Aditi Olemann
Vice President of Marketing and Communications, Cashfree Payments
“Ten years. A million businesses. And one clear learning: the companies that shape markets are always one of a kind. Each approached problems differently and built something entirely their own. The ‘One of Your Kind’ campaign is our way of saying: we see you not as a transaction category, but as a business built differently.”
Brand: Myntra
Campaign: ‘Fashion Ki Adalat 2.0’
AGENCY
Hardik Sanghavi
Founder, Ideaz Farm
“We wanted to dramatise something every woman experiences—being judged for her choices. Lisa Ray brought credibility and elegance to that idea. The courtroom allowed us to heighten those judgments and then dismantle them through wit and humour.”
CLIENT
Monalisa Panda
Head– Social Media Marketing & Creator Ecosystem, Myntra
“Through this campaign, we aimed to spotlight a reality many women experience, where self-expression is often met with unsolicited scrutiny throughout life. At Myntra, our focus is on inspiring people to express themselves through fashion and beauty. By offering a diverse range of styles to meet the evolving needs of diverse customers and leveraging technology to make discovery more intuitive and personal.”
Brand: Canon India
Campaign: ‘EveryDay’
AGENCY
Arjun Chatterjee
Director, Country Head, Big 3 Productions India
“The film is built around these small, honest moments. Women being heard in meetings, leading teams, growing careers alongside families, and working across every department. Rather than portraying inclusion as a grand statement, we wanted to show how it lives in the everyday gestures that build confidence and belonging over time.”
CLIENT
Toshiaki Nomura
President & CEO, Canon India
“At Canon, we believe inclusion is not defined by a single day or statement, it is built through everyday actions. ‘EveryDay’ reflects our commitment to creating a workplace where people are respected and given equal opportunity to grow. When inclusion becomes a way of working, it drives stronger teams, better ideas, and meaningful progress for everyone.”
