0101.Today, a data-driven conversion specialist, has announced the appointment of Adrian Mendonza as Chief Creative Officer.
In this role, Mendonza will lead the creative function across 0101.Today’s Mumbai and Delhi operations.
Mendonza brings over two decades of experience in senior creative roles, including stints at Rediffusion Brand Solutions, Rediffusion Y&R, Dentsu Marcom, R K Swamy BBDO, Mudra and Contract. He has worked across brands such as BMW, Mercedes-Benz, Tata Trusts, Honda, Tata Motors, Airtel, Citibank and Suzlon, and has won several creative honours.
Commenting on the appointment, Ajay Varma, Co-Founder and Managing Partner, 0101.Today said, “Adrian and I go back to our Rediffusion days, and we have worked together on some wonderful projects. There has always been a great creative partnership between us. Having him now lead our creative operations is something I am genuinely excited about. The response from our clients has been equally encouraging.”
Mihir Mehta, Co-Founder and Managing Partner, 0101.Today added, “Creative is not an end layer for us. It is fundamental to conversion. Data, technology, media and creative have to work together, and Adrian brings the creative depth and experience to make that happen. We are delighted to have him on board.”
On his appointment, Mendonza said, “I am genuinely happy to be part of the 0101.Today team. Having spent time with the team and met some of the clients, what struck me was how warm, passionate and ambitious everyone is. There is a real desire to build something meaningful here, and I am excited to be part of that journey. The opportunity to bring creativity together with data, technology and media to create work that actually moves people and businesses is something I am really looking forward to.”
