When it comes to standout ads of 2024, IMPACT Magazine has done the heavy lifting—hours of watching, dissecting, and ranking the best creative gems from the past year. The result? A curated list celebrating campaigns that brought ideas, visuals, and innovation to life in ways we couldn’t stop talking about. The campaigns on the list showcase skills, creativity, concept, visualisation, innovation and the heart of its makers.
Claiming a seat at the table is 5 Star's innovative and interesting ad campaign 'Make AI Mediocre Again.' Adding to the 'Eat 5 Star, Do Nothing' series, Ogilvy reimagines a future with AI in a brilliant new way. While the ad doesn't state the obvious pros and cons of a world with AI, it speaks to another problem, often overlooked i.e. overworked employees.
With Make AI Mediocre Again, 5 Star charms its way into the hearts of the audience. Conceptualised by the creative team at Ogilvy India, led by Chief Creative Officer Sukesh Nayak, recognised the need to bring balance to a world obsessed with progress, offering a playful disruption to the ever-evolving AI landscape. Brought to life by Shekhar Banerjee, Chief Client Officer at Wavemaker India, the ad is very necessary wakeup call to take life a little easier.
Waking us up to a future where AI might make things worse for us, 5 Star gets a five star rating and a place on the Hall of Fame.
