Godrej Consumer Products (GCPL) has appointed Aasif Malbari as Managing Director and Chief Executive Officer, effective immediately. He succeeds Sudhir Sitapati, who will step down as MD and CEO.
Malbari has three decades of experience across the FMCG and automotive sectors, including senior roles at GCPL, Tata Motors and Hindustan Unilever. He was most recently Global Chief Financial Officer and President, Godrej Africa at GCPL, where he was responsible for business strategy and worked with leadership teams across markets.
During his tenure, Malbari led the transformation of GCPL’s Africa business, with EBITDA margins increasing from around 9% in FY24 to approximately 15% in FY26. The business also expanded its FMCG portfolio, including through the growth of its air care category, while strengthening its Hair Fashion business.
Before joining GCPL, Malbari was Chief Financial Officer at Tata Passenger Electric Mobility and Director at Tata Motors Passenger Vehicles. He was involved in scaling the business, including its reorganisation and a $1 billion fundraise for the electric vehicle business.
Earlier, he held finance and business roles at Hindustan Unilever. Malbari is a Chartered Accountant and Company Secretary and secured the All India First Rank in both the CA Intermediate and Final examinations.
Nisaba Godrej, Executive Chairperson of GCPL, said “As Global CFO, Aasif brings deep command of GCPL’s strategic and operating rhythm. He has also led an outstanding transformation of our Africa business and I believe it's exactly the kind of ambitious, disciplined execution rigour GCPL needs across all our businesses for our next chapter. Aasif leads with humility and integrity, and the Board and I have complete confidence in him to accelerate GCPL's growth alongside our very strong team.
Aasif Malbari, said, "GCPL has always stood for trust, innovation, and boldness. I’m very grateful that Nisa and the Board have entrusted me to carry that forward. Our fantastic team and I are committed to meeting their high expectations; elevating performance in our core while accelerating new category growth. We have iconic brands and significant category development opportunities ahead of us, and I’m very excited to get started in my new role."
