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IMPACT Stories
From tax relief to consumer trust: The marketing story of GST 2.0
BY Ruchika Jha
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Dell Laptops Retains Top Spot for Fifth Year in TRA’s Most Desired Brands Report 2025
BY TEAM IMPACT
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Lifebuoy Hosts ‘Skinvestigator’ Event to Highlight Shift from Hygiene to Skin Protection
BY TEAM IMPACT
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Srinivas Phatak Appointed Chief Financial Officer at Unilever
BY TEAM IMPACT
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HUL Cuts Prices on Everyday Products After GST Change
BY TEAM IMPACT
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Hindustan Unilever appoints Niranjan Gupta as Chief Financial Officer
BY TEAM IMPACT
Talking Point
Rise of conscious consumerism
BY Anjana Naskar
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Shubhranshu Singh exits Tata Motors after 4 Years as CMO for commercial vehicles
BY TEAM IMPACT
Impact Feature
Breaking the Glass Ceiling
BY Pritha Pahari
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Priya Nair Appointed CEO and MD of HUL
BY TEAM IMPACT
Spotlight
Taj of Tunes
BY Anushka Sengupta
Cover Story
Eminent Alumni of HUL
BY Anjana Naskar
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Ritviz Adds Rhythm to Dishwashing with Vim's Latest Campaign
BY TEAM IMPACT
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ITC’s COO Sanjay Singhal takes on leadership role at Wagh Bakri Tea
BY TEAM IMPACT
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NEW BROOKE BOND RED LABEL CAMPAIGN SHOWCASES NEED FOR COMPASSION
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Spotlight
Excerpt from ‘The CEO Factory’ written by HUL's Sudhir Sitapati
BY TEAM IMPACT

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‘Either We Don’t Do It At All, Or We Do It With A Bang’

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DPDP: Data Done Differently

Restoring The Standard

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Sumanto Chattopadhyay AKA The English Nut speaks to Neeta Nair of IMPACT about his new book