adidas India appoints Atish Negi as Brand Director

adidas India has appointed Atish Negi as its new Brand Director. He announced his move in a LinkedIn post.

Negi joins adidas after serving as the Category Head - Indian Subcontinent Vitamins, Minerals and Supplements at Haleon. He took on that role in July 2022, following nearly a decade at GSK Consumer Healthcare India.

Earlier in his career, Negi has also worked with notable organisations such as also gained experience at Super‑Max and Procter & Gamble.