Limca, owned by The Coca-Cola Company, has awarded its creative mandate to Atom Network, according to reports.
The development comes after Limca reported crossing the ₹2,800 crore mark in 2024, signalling continued growth for the brand in the carbonated beverages segment.
Earlier this year, the company rolled out a campaign with VML featuring Triptii Dimri, positioning the drink around its signature lime and lemon flavour. The campaign aimed to reinforce Limca’s core refreshment proposition while appealing to younger consumers.
The appointment of Atom Network is expected to support the brand’s ongoing marketing efforts as it looks to build on recent momentum and sharpen its creative direction.
