Attrangi appoints Apurv Singh as Strategic Consultant

Attrangi, a contemporary jewellery brand, has appointed Apurv Singh as its Strategic Consultant. Singh brings over a decade of hands-on experience across performance marketing, digital growth, analytics and brand scaling.

He has worked closely with founders and leadership teams to bring clarity to marketing decisions and build systems that are measurable, sustainable and aligned with long-term brand goals.

Over the years, Singh has worked with organisations including the Tata Group across brands such as Fastrack, Taneira, Titan and Tanishq, as well as Reliance Brands Limited, where he supported premium and luxury retail brands including Adidas India, Superdry, Hugo Boss and Hamleys. His experience also includes work with Godrej Properties and collaborations with global platforms such as Spotify India, Amazon India and Amazon UAE.

Beyond brand-side experience, Singh has built a strong digital presence of his own, with a community of over 300,000 followers on Instagram, where he shares insights on marketing, growth and brand-building. This aligns with Attrangi’s growing digital-first approach, as the brand continues to engage a loyal audience of over 400,000 followers across social platforms.

In his role as Strategic Consultant, Singh will work closely with Attrangi’s founders to bring structure to marketing planning, growth strategy and performance measurement. While execution will continue to be managed by internal teams and partners, his focus will be on direction, clarity and long-term thinking.

Commenting on the appointment, Vidushi Jain, Co-founder, Attrangi, said, “As Attrangi grows, it’s important for us to scale thoughtfully without losing the soul of the brand. Apurv brings clarity and structure to how we think about growth, and his experience across performance and brand makes him a strong partner for us at this stage.”

Saloni Shah, Co-founder, Attrangi, added, “What we appreciate about Apurv is his practical, no-noise approach. He understands both creativity and numbers, which is essential for a jewellery brand like ours as we expand our presence.”

Sharing his thoughts on joining Attrangi, Apurv Singh said, “Attrangi has a distinct design voice and a strong sense of identity. What drew me to the brand was the founders’ intent to grow with discipline and purpose. My role is to help bring structure to marketing so decisions are easier to make, easier to measure, and aligned with the brand’s long-term vision.”