Avaada Group has launched its new brand campaign, 'Always Clean, Always On,' highlighting the growing importance of reliable clean energy in an increasingly digitised and electrified world. The campaign debuted on Kaun Banega Crorepati (KBC), using the platform’s national reach to draw attention to the rising energy demands of AI, advanced manufacturing, and intelligent infrastructure.
As industries move further into automation, robotics, AI-led processes and data-heavy operations, electricity has become central to economic progress. The computing power behind AI, data centres, smart factories and precision manufacturing requires uninterrupted, scalable and sustainable energy, at a time when power availability is emerging as a major constraint.
“Digitalization is not just a trend, it is the foundation of global economic growth,” said Mr. Vineet Mittal, Chairman of Avaada Group. “AI, automation, and precision manufacturing are reshaping industries, but behind every algorithm, every product, and every real-time insight is an enormous amount of electricity. The energy demands of tomorrow are not linear; they are exponential. If the future runs on intelligence, then intelligence must run on clean power.” He added, “At Avaada, we believe that powering innovation should not come at the cost of the planet. Our commitment to ‘Always Clean, Always On’ reflects our readiness to serve as the energy backbone for the AI economy, through solar, wind, hybrid systems, pumped hydro, and battery storage solutions that are sustainable, reliable, and scalable.”
Watch the film here:
Avaada Group currently operates 6 GWp of renewable energy capacity and has over 26 GWp under implementation, positioning the company to support the next phase of AI-driven digital and industrial transformation.
The campaign film, created by Leo India, follows a child interacting with an AI assistant. Each question—“why?”, “how?”, “what if?”—sets off large-scale digital activity behind the scenes, illustrating the intensity of compute power and electricity required to generate AI responses. As the narrative expands outward, it contrasts the rising energy needs of AI with the urgency for clean, uninterrupted power.
In a line voiced during the campaign’s premiere, Mr. Amitabh Bachchan says, “Aaj ek AI search, kal crore AI searches... Sochiye, kal kitni urja chahiye hogi in sab ko? Aur agar woh urja hi na rahi… toh sawal bhi ruk jayenge, jawab bhi… sirf andhera.”
The campaign draws attention to a broader global challenge: power constraints are increasingly affecting semiconductor manufacturing, hyperscale data centres, automated factories and other modern industries, with delays often linked to limited or unreliable electricity access. As a result, energy certainty has become a strategic differentiator.
Avaada’s portfolio—which includes utility-scale renewables, energy storage, green hydrogen and upcoming green data centres—positions the group to enable the shift toward a digital and decarbonised future.
Future extensions of the campaign will highlight the energy needs of advanced manufacturing, electric mobility, digital services and green hydrogen production. The integrated rollout will continue across print, digital and outdoor platforms in the coming weeks.
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