The Board of Control for Cricket in India (BCCI) has awarded Laqshya Media Group the exclusive mandate for the Tata Women’s Premier League (WPL) 2026 Opening and Closing Ceremonies, Mid-Innings Match Entertainment, and Fan Engagement.
Under the mandate, Laqshya Media Group will oversee the entire in-stadium spectator experience across all 22 matches of the tournament. The brief includes designing and executing entertainment programming aimed at enhancing fan engagement and elevating the overall match-day experience.
The 2026 season holds particular significance as it marks the first major tournament following India’s victory at the ICC Women’s World Cup 2025. Positioned as a homecoming moment for the World Champions, the WPL 2026 is being framed as an extended celebration of that achievement, with in-stadium programming designed to reflect this milestone throughout the season.
The tournament will open with an Opening Ceremony featuring Bollywood actor Jacqueline Fernandez, while the Closing Ceremony will include a live performance by Yo Yo Honey Singh.
Beyond the opening and closing ceremonies, Laqshya Media Group will deploy a high-frequency engagement model across all matches. This includes live mid-innings performances by music artists, the use of synchronized drone shows, laser displays and large-scale “murmuration” activities, as well as traditional elements such as live brass bands and on-ground fan activations.
In parallel, Laqshya Media Group is executing a nationwide visibility campaign for the league. Leveraging its outdoor advertising network, the company has rolled out large-scale digital and static branding across major cities, state capitals and key airports to extend the league’s presence beyond stadiums and broadcast platforms.
Commenting on the association, Alok Jalan, Chairman and Managing Director, Laqshya Media Group, said, “India is a country where sport is not just watched; it is deeply felt. At Laqshya, our focus is on building meaningful, scalable sporting experiences that go far beyond one tournament or one season. The Women’s Premier League is a defining moment for women’s sport in India, and we are committed to creating platforms, visibility and fan engagement models that will continue to elevate Indian sport for years to come.”
