Laqshya Media Group (LMG) has expanded its recently formed content vertical, Laqshya StoryWorks, with two senior appointments. Sanjay Nandan has joined as Creative Head, and Dhruv Bhattacharya has taken on the role of National Sales Head, where he will guide revenue strategy and business development.
Laqshya StoryWorks was set up to create original IPs and multi-platform branded content for digital audiences, including fiction, non-fiction, and AI-enabled formats. Nandan and Bhattacharya will work with vertical lead Ravi Kudesia within a single division combining creative and commercial functions.
“The addition of Sanjay and Dhruv strengthens our vision for Laqshya StoryWorks as a powerful content ecosystem,” said Alok Jalan, Chairman & Managing Director, Laqshya Media Group. “With creative leadership backed by a strong monetisation strategy, we are positioned to deliver storytelling that is both impactful and business-effective for brands across platforms.”
Nandan, a storyteller, editor, and producer with more than 25 years of experience, has overseen notable factual and scripted projects, including ABP Network’s documentary series Pradhanmantri (1 & 2). He has won multiple Ramnath Goenka Awards and brings experience in editorial work, narrative development, and emerging content formats.
“Good content builds meaningful connections,” said Nandan. “With Laqshya’s emphasis on creativity and innovation, we look forward to experimenting with new technologies like AI while staying true to the fundamentals of great storytelling. Our aim is to craft stories that inspire and engage audiences across platforms.”
On the commercial side, Bhattacharya brings experience in revenue management across ABP Network, Zee Telefilms, Amar Ujala, and Dainik Bhaskar. His background includes branded content, custom media solutions, and event IP monetisation. At ABP Network, he led Spotlight & Branded Content nationally.
“Brands today want stories that travel across mediums and deliver measurable outcomes,” said Bhattacharya. “Laqshya StoryWorks brings creativity, data, and monetisation into the process from day one. That’s the approach that will build scalable, business-led storytelling ecosystems.”
Both Nandan and Bhattacharya will report to Atul Shrivastava, Director & CEO, Laqshya Media Group.
“Content marketing and IP creation are fast becoming essential parts of the media mix,” said Shrivastava. “By bringing together domain leaders like Sanjay, Dhruv, and Ravi (the announcement for which was made last week), we are building a content powerhouse that combines creative thinking, monetisation strategy, and deep execution capability. This will significantly strengthen how we partner with clients—from ideation to long-term content assets.”
Under this leadership group, Laqshya StoryWorks will develop long-form series, short-form digital content, and experiential storytelling for brands and platforms. The division aims to support brand campaigns and engagement through data-driven and AI-led insights.
