Laqshya Media Group (LMG) has announced the launch of Laqshya StoryWorks, a new division focused on developing original fiction and non-fiction content for digital platforms. The vertical will work on original IPs, multi-platform branded content, and AI-enabled storytelling. Industry professional Ravi Kudesia has been appointed VP & Business Head to lead the unit.
The introduction of Laqshya StoryWorks follows growing interest among brands and platforms in diverse storytelling formats beyond conventional advertising. With this addition, LMG expands its integrated offering to include the conceptualisation, production, and distribution of entertainment and infotainment properties, brand content, and AI-supported narratives.
Commenting on the launch, Alok Jalan, Chairman & Managing Director, Laqshya Media Group, said, “We see a tremendous opportunity at the intersection of content, technology and branding. Content marketing and IP creation are fast becoming essential parts of the media mix. Laqshya StoryWorks gives us a creative powerhouse to produce long-form shows, short-form videos, and experiential storytelling that resonate with today’s consumers. It will allow us to harness emerging creative tech to produce compelling narratives for audiences, which in turn empowers our clients to connect with consumers in novel ways. This launch aligns perfectly with our vision of creativity and innovation driving measurable impact for brands.”
The studio strengthens LMG’s presence across OOH, DOOH, digital marketing, experiential activity, and brand technology. It will prioritise original IPs and long-term branded entertainment with the aim of building proprietary assets and introducing new revenue opportunities.
Laqshya StoryWorks will work on long-form series, short digital content, fiction and non-fiction formats, and branded storytelling for OTT platforms, social media, broadcast channels, and on-ground events. AI tools will be used to support scale, speed, and personalisation in content creation.
The move aligns with LMG’s strategy to grow as an integrated marketing organisation, with plans to expand the vertical over the next three to five years through recruitment, technology partnerships, and multi-platform franchises.
Kudesia joins with more than 25 years of experience across television, digital, print, and radio. He previously served as Head of Special Projects and Branded Content at ABP Network, where he oversaw initiatives including the Ideas of India Summit and Roots & Rhythm. At Times Television Network, he led projects such as the Maruti Suzuki Road Safety Index.
“Ravi’s expertise in driving both branded content and strategic partnerships will help him operate on both sides of the table. With Ravi’s track record of building revenue-focused content ecosystems, we are confident to grow this vertical exponentially,” added Jalan.
Kudesia said, “Content is the next frontier for brand engagement, and Laqshya StoryWorks hits the mark at just the right time. We aim to create content that is not only creatively superb but also backed by strategy and data to deliver measurable outcomes for brands. I’m excited to assemble a talented team and shape this vertical into a market leader in content innovation.”
Kudesia will report to Atul Shrivastava, Director & CEO, Laqshya Media Group, and will build a team of writers, editors, producers, designers, technologists, and sales professionals. Multiple projects are currently under development and will be announced later.
