Big Bowl, a bowl-format QSR brand from Lenexis Foodworks, has appointed Lyxel&Flamingo as its social and media partner as the brand enters its next phase of growth.
The partnership comes as Big Bowl continues to expand its footprint in India’s organised bowl-format quick-service restaurant segment. The brand, which crossed ₹100 crore annual recurring revenue (ARR) in 2025, is aiming to reach ₹150 crore ARR in its fifth year since inception.
Currently operating more than 250 kitchens across over 50 cities, Big Bowl has positioned itself as a delivery-first brand offering a range of Indian, Chinese and fusion bowls. The bowl-format category has been gaining traction in urban markets due to factors such as portability, affordability and convenience.
Under the new mandate, Lyxel&Flamingo will manage Big Bowl’s social media strategy, content ecosystem development, digital performance marketing, media planning and buying, along with campaign amplification across platforms. The move consolidates the brand’s social and media responsibilities under a single partner.
Commenting on the partnership, Aayush Madhusudan Agrawal, Founder & Director, Lenexis Foodworks, said, “Big Bowl has scaled rapidly to cross ₹100 crore ARR and established itself as one of the largest bowl-format brands in the country. As a delivery-first, digitally native brand, our next phase of growth will be driven by sharper performance systems and stronger brand storytelling. Consolidating social and media with Lyxel&Flamingo allows us to integrate data, creativity and media precision as we scale towards our next revenue milestone.”
Adding to this, Vikas Iyer, Marketing Head, Lenexis Foodworks, said, “Big Bowl operates in a fast-paced, delivery-led category where content, media and performance must work seamlessly together. With Lyxel&Flamingo, we aim to build a sharper social voice, stronger acquisition systems and measurable impact, ensuring the brand scales not just in presence, but in precision while ensuring we build both brand salience and measurable growth.”
Speaking on the win, Dev Batra, CEO, Lyxel&Flamingo, said, “Big Bowl brings the flavor, and L&F brings the fire. We’re powering Big Bowl’s bold culinary DNA with a dual-engine strategy where the left brain drives data-led ROI and performance precision, while the right brain crafts thumb-stopping stories that build a brand movement. As Big Bowl scales rapidly as one of India’s leading bowl-format brands, we’re matching that momentum with our ‘Digital Powerhouse’ energy. They are a phenomenally valuable partner for Lyxel&Flamingo, and together we’re cooking up a growth chapter that’s as punchy as it is measurable.”
With this appointment, Big Bowl aims to strengthen its digital marketing ecosystem as it continues to expand within India’s organised food delivery and quick-service restaurant sector.
