Big Bowl has unveiled its new campaign, “Smash Your Hunger with Big Bowl” with a take on everyday hunger moments. The campaign features two digital-first short films that bring hunger to life as a mischievous, over-the-top villain who always shows up uninvited, only to be defeated by Big Bowl’s meals.
Through these 20-second films, Big Bowl taps into real, relatable moments from late-night work sessions to boring college lectures, showing how hunger can strike anytime, anywhere.
Speaking on the campaign, Aayush Madhusudan Agrawal, Founder and Director, Lenexis Foodworks, said, “Big Bowl continues to be at the intersection of value, variety, and convenience, three things that define modern food delivery in India. With this campaign, we are not just speaking to a hungry consumer; we’re owning that moment of decision with a fun, memorable identity. As we expand our product range and enter new categories like outdoor catering, Big Bowl’s mission remains simple — to make great food accessible, affordable, and always satisfying.”
The larger campaign rollout includes interactive social media challenges and influencer collaborations under the hashtag #SmashYourHungerChallenge, encouraging fans to share their funniest “hunger moments.”
