Chinese Wok, a home-grown Desi Chinese QSR brand, has partnered with Rusk Media’s digital series 'Office Dancers'. The collaboration is positioned as one of the first quick service restaurant integrations in a youth-focused digital series in India, according to the brand, and is aimed at strengthening its connect with Gen Z audiences.
Office Dancers follows three office workers who also lead double lives as viral dance sensations, 'The Chhuppa Rustams.' The show focuses on themes of hustle, creativity, and internet fame, targeting Gen Z and young professionals who engage heavily with short-form and viral content.
Chinese Wok’s integration into the series goes beyond product placement, with brand references appearing in plotlines such as canteen conversations, celebratory outlet visits, and dance sequences featuring wok bowls. The partnership spans five episodes and is expected to reach 3–4 million viewers, including Alright’s YouTube audience of more than 3.75 million subscribers.
Watch the trailer:
Chinese Wok has previously associated with several cultural initiatives, including 'Zoom Street Diaries' with actors like Raveena Tandon, Orry, and Dhvani Bhanushali, movie tie-ins with 'Bhool Bhulaiyaa 3' and 'Baby John', as well as collaborations with FilterCopy and RVCJ Media’s Wrong Number.
Speaking about the collaboration, Aayush Madhusudan Agrawal, Founder & Director, Lenexis Foodworks, said, “At Chinese Wok, we believe food is more than just a meal, it’s an experience, a cultural expression, and often the backdrop to our most memorable moments. With Office Dancers, we are celebrating the creativity, energy, and hustle of India’s youth, while making Desi Chinese an inseparable part of their everyday stories. This collaboration is not just about visibility, it’s about becoming a part of Gen Z’s everyday content diet just as natural as their food cravings. As we celebrate 10 Woktastic Years, our focus remains on finding bold, exciting ways to connect with Gen Z and millennial audiences who are shaping India’s cultural narrative.”
The series is streaming on Alright’s YouTube channel, with episodes releasing every alternate day. It stars Ankita Chhetri, Anshuman Malhotra, and Aadhar Agarwal.
Watch the first episode:
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