Bisleri International partnered with global music collective Keinemusik for a music event held in Mumbai on March 27, 2026 at the Mahalaxmi Racecourse.
The event marked Keinemusik’s debut in India, with members Adam Port, &ME and Rampa performing together in the country for the first time. The showcase brought together elements of music, art and live experiences, attracting audiences aligned with contemporary cultural events.
As part of the collaboration, Bisleri set up hydration zones and on-ground touchpoints across the venue, aimed at providing access to drinking water during the event.
Commenting on the association, Tushar Malhotra, Director of Sales and Marketing, Bisleri International said, “Keinemusik represents a global cultural movement that goes beyond music, shaping how audiences engage with sound, space, and community—where staying refreshed is essential to fully immerse in the moment. At Bisleri, hydration is at the heart of everything we do, and through this association, we bring that purpose into spaces that define today’s pop culture. With free Bisleri hydration stations across the venue, we ensure audiences remain comfortable, refreshed, and fully present, while Vedica Himalayan spring water elevates hydration into an integral part of the cultural experience.”
The collaboration is part of the company’s broader strategy to associate with cultural and lifestyle-led platforms, particularly those centred around live experiences and music events.
