This Mother’s Day, boAt, India’s leading audio and wearable brand, has joined forces with Blinkit, the country’s top quick-commerce platform, to deliver a sharp yet humorous message for Gen Z. The duo has launched a new Public Service Announcement (PSA) campaign that encourages young people to move beyond performative social media gestures and show genuine appreciation for their mothers.
The campaign stars popular content creator Satish Ray, known for his satirical takes, who delivers a tongue-in-cheek reprimand to those who believe a filtered throwback photo and a vague caption suffice as a Mother’s Day tribute.
In the PSA, Satish Ray calls out the superficiality of social media celebrations, saying it’s high time children honoured their mums with more than an Instagram Story. Instead, he suggests a real gift — specifically, a stylish smartwatch from boAt’s Enigma series.
“This campaign is our way of nudging young people to go beyond the ‘social’ and make Mother’s Day truly special,” said Spokesperson at boAt. “It’s funny, it’s real, and it comes with an easy solution — thoughtful gifts delivered instantly.”
Thanks to Blinkit’s ultra-fast delivery service, even the most forgetful last-minute shoppers can redeem themselves by ensuring a meaningful present lands at their mum’s doorstep on time.
Ultimately, the campaign's message is unmistakable: “Moms don’t just want your Stories. They want your stories, your time, and yes, a well-earned gift.”
By combining humour with heartfelt truth, boAt and Blinkit are reminding Gen Z that when it comes to celebrating mums, action speaks louder than captions.
