Audio wearables brand boAt has launched its new festive campaign, Upgrade to boAt, featuring a series of four short films led by creators across music, comedy, film, podcasting, and traditional arts. The campaign highlights the contrast between high-effort content and sub-par consumption experiences, encouraging users to adopt boAt products for improved audio and utility.
The campaign includes the following films:
- Film 1: Rapper KR$NA, recently announced as boAt’s brand ambassador, appears alongside comedian Samay Raina in a plane setting where they confront a fellow passenger for not using boAt’s Airdopes Prime 701 ANC.
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- Film 2: Darsheel Safary and Simran Mangeshkar showcase the Aavante Prime 6250DA in a home theatre environment, surprising film critic Rajeev Masand with its audio output.
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- Film 3: Podcaster Ranveer Allahbadia is shown speaking to a passenger on a train, promoting boAt’s high-capacity power bank for uninterrupted content consumption.
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- Film 4: Falguni Pathak appears at a garba event, destroying an underperforming speaker and replacing it with boAt’s PartyPal 700.
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A boAt spokesperson said, “Festivals in India are about joy, music, and togetherness. With ‘Upgrade to boAt,’ we want to encourage audiences to experience the celebrations with technology that matches the energy and quality of the content they love.”
The campaign is currently being promoted across digital and social media platforms.
boAt's festive product line includes the Nirvana Pro TWS series—developed in collaboration with filmmaker Imtiaz Ali, Grammy-winning sound engineer Luca Bignardi, and tech content creator Technical Guruji. Other products in the campaign include the Airdopes Prime 701 ANC, Airdopes 800, Airdopes Supreme, Aavante Prime 6250DA soundbar, PartyPal 700, Smart Ring Active Plus, and the Chrome Endeavour smartwatch.
These products are available at discounted festive prices through the official boAt website, e-commerce platforms such as Amazon and Flipkart, quick-commerce services including Blinkit, Instamart, and Zepto, and select offline retailers.
