Boldfit has expanded its partnership with Royal Challengers Bengaluru (RCB) with the launch of its “Champions #TrainBold” campaign, marking the third year of collaboration between the two.
The season-long campaign shifts the partnership from brand association to co-creation, spotlighting the training routines and preparation that underpin on-field performance.
At its core is a limited-edition RCB x Boldfit merchandise drop, featuring performance-led products including towels, lifting belts, grips, sports equipment and hydration gear such as bottles and shakers. The collection has been developed in alignment with the needs and routines of the RCB squad, bridging training and fan culture.
As part of the initiative, fans purchasing from the collection stand a chance to win player-used training equipment from the RCB team gym. Rewards include lifting belts, yoga mats, resistance bands and other gear, each accompanied by authenticated RCB insignia, positioning them as collectable items tied to the team’s preparation journey.
Pallav Bihani, Founder, Boldfit “RCB fans have always been known for their bold energy. But boldness doesn’t stop in the stands; it’s built every day in training. We want to celebrate last year's win and get BOLDER this season with the partnership. This year, our partnership evolves from support to co-creation, building products with the team, for everyone who chooses to train bolder.”
The campaign underscores Boldfit’s focus on embedding itself deeper into sports culture, while offering fans more immersive and tangible connections with their favourite team.
