Bowlers, the pet food division of Allana Consumer Products (ACPL), unveiled a campaign that celebrates the bond between pets and their parents with cricketer Shubman Gill as brand ambassador. The campaign draws a parallel between cricket and pet parenting. Just as every Batsman needs a bowler to win, every pet needs a caring parent to provide the right nutrition, companionship, and love.
Gill stars in an unexpected role, not as a batsman but as a bowler, symbolising how pets are “bowled over” by the love and care of their parents. Drawing on cricket's timeless partnership between bowler and batsman, the film uses this bond as a metaphor for the relationship between dogs and their families.
The campaign will also feature extensive presence across OOH, radio collaborations, sampling with RWAs (Resident Welfare Association), cricket tournaments and cinema advertisements creating awareness around balanced nutrition.
Nitin Kulkarni, Business Head, Allana Pet Solutions, ACPL, said, “Our partnership with Shubman Gill marks an exciting milestone in Bowlers' journey to make quality pet nutrition synonymous with pet care across India. With pet ownership rising across metros and expanding into tier 2 and 3 cities, Shubman's influence and aspirational connect align seamlessly with our vision of making premium, science-backed nutrition accessible and affordable to pet parents nationwide. His values of discipline, performance, and excellence mirror what we stand for at Bowlers, and every product reflects our commitment to quality, safety, and the well-being of dogs nationwide.”
Shubman Gill, Skipper, Indian Test Cricket Team, said, “Just like athletes rely on optimal nutrition for peak performance, our pets deserve balanced, science-backed food to live healthier, happier lives. I am thrilled to partner with Bowlers to inspire a new era of mindful pet parenting across India.”
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