Britannia Milk Bikis and creative agency Talented have relaunched Adengappa Kadhaigal 2.0, a Gen-AI-based storytelling platform intended to support parent–child interaction through simple story-building activities.
The platform allows families in Tamil Nadu to create short stories using everyday household objects. By scanning any Britannia Milk Bikis pack, users can generate personalised stories in English or Tamil, along with cues on how the selected objects can be incorporated.
This edition also introduces a feature for parents and children to record their stories as video narrations. Selected entries will be eligible for weekly prizes or a trip to Hong Kong*, encouraging families to participate.
Siddharth Gupta, General Manager, Marketing, Britannia, said, “For decades, Britannia Milk Bikis has been part of countless childhoods in Tamil Nadu, and Adengappa Kadhaigal 2.0 builds on that legacy in a fresh way. Through technology, we aim to provide parents with simple tools to spark creativity at home, without requiring any special setup or effort. As a brand that has grown alongside Tamil Nadu, this edition allows us to offer families a platform that enhances the moments they spend together.”
Britannia Milk Bikis has previously carried out region-focused initiatives in Tamil Nadu, including A Bite on TN for Tamil Nadu Day, Anaivarukkum, and Flashback Pack, all of which drew on local cultural and linguistic themes.
