Budweiser India has launched its first festive campaign in the country, titled ‘Made for Celebrations’. The initiative is aimed at placing the brand at the center of modern festive gatherings, where young Indians balance time between family traditions and reunions with friends. Rolling out across September and October, the campaign spans digital films, OOH, trade activations, and collaborations with creators.
According to the brand, ‘Made for Celebrations’ highlights the after-celebration catch-ups, reunions, and shared laughter that extend festivities beyond rituals. The campaign emphasizes the role of togetherness in shaping lasting memories.
Watch the video here:
“Festivals in India are the biggest celebratory occasions where our consumers take pause from the everyday hustle, reconnect with their friends and families, and create memories that stay with them well beyond the season,” said Vineet Sharma, Vice President – Marketing & Trade Marketing, AB InBev India. “With Made for Celebrations, we’re inspiring people to embrace both sides of the festive journey, time with family and friends and truly celebrate every moment.
The campaign also introduces festive promotions, including multipack purchases that come with exclusive Budweiser merchandise. The brand noted that multipacks are increasingly becoming a house party essential and a modern festive gifting option.
Budweiser, backed by AB InBev’s brewing heritage, has been present in India for nearly two decades and is described as one of the company’s fastest-growing premium beer markets globally. The brand has also built a presence at the intersection of music, sport, and culture in the country—through events like Lollapalooza and DGTL, underground experiences with Boiler Room, and proprietary platforms such as BudX. With ‘Made for Celebrations’, Budweiser extends this positioning into the festive season, underlining its association with moments of togetherness.
