Campus Activewear, a sports and athleisure footwear brand in India, has announced actress Kriti Sanon as the new face of its women’s category. The move is part of the company’s plan to expand its presence in the women’s footwear segment, following recent growth in this area.
Sanon, known for her work in Hindi cinema and her background in engineering, has been associated with various roles in the entertainment industry and entrepreneurship. Campus Activewear stated that her public image aligns with its approach to women’s footwear, which aims to cater to a wide range of lifestyles.
Nikhil Aggarwal, CEO and Whole Time Director, Campus Activewear Ltd., said, “We are thrilled to welcome Kriti Sanon as the face of Campus’ Women’s category. Her ambition, versatility, and authenticity capture the spirit of today’s Indian women and align seamlessly with our vision for this segment. Women’s Sports and Athleisure has emerged as one of the most significant growth drivers for us, and with Kriti’s ability to connect across audiences, we are poised to build on this momentum — elevating our design language, delivering innovation tailored for women, and strengthening Campus’ leadership in this fast-growing category.”
Kriti Sanon commented, “I have always believed style should reflect who you are, not what you are told to be. For me, Campus, an iconic homegrown Indian sneaker brand, embodies that belief, designing footwear as versatile as the roles women play, while keeping comfort and style at the core. I am excited to join the Campus family and be part of a vision that feels so close to my own — one that celebrates individuality and inspires women to choose for themselves, without any inhibitions.”
Campus Activewear stated that the collaboration aims to develop its product offering for women, focusing on comfort, utility and self-expression.
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