Campus Activewear has expanded its portfolio with the launch of Élan by Campus, marking its entry into the neo-casual footwear category for men.
The new line is positioned as a premium offering that blends style, comfort and versatility, targeting consumers seeking footwear that transitions seamlessly across work, social and leisure occasions.
The launch is supported by a new campaign titled ‘Most Elegant Man in Town’, featuring actor Jim Sarbh. The campaign showcases Sarbh as a modern, self-assured persona navigating multiple dimensions of everyday life, highlighting elegance as an understated expression of confidence rather than performance.
The campaign film presents Sarbh in a stylised setting where he moves through different roles—from professional to traveller to fashion-forward individual—with Élan by Campus positioned as a constant element across these transitions.
Commenting on the launch, Nikhil Aggarwal, Whole Time Director & CEO, Campus Activewear Ltd. said, “Élan by Campus marks an important step in our portfolio evolution and reflects our strategy of addressing emerging consumer needs through relevant product innovation. As the neo-casual category gains momentum, Élan strengthens our presence in a growing segment with a premium, versatile offering for aspirational consumers”
Speaking about the association, Actor Jim Sarbh said, “What I like about Élan by Campus is that it approaches style in a way that feels effortless and authentic. It combines elegance, comfort, and versatility without being loud or overdone. For me, the right footwear can complete a look and add confidence in a subtle yet meaningful way, and that is what makes this association feel like a natural fit.”
With the launch, Campus Activewear is looking to strengthen its presence in the evolving lifestyle footwear segment and tap into growing demand for occasion-fluid, fashion-forward designs.
The Élan by Campus range includes loafers, derby shoes, moccasins and brogues and will be available across the brand’s website, leading e-commerce platforms such as Amazon and Myntra, and offline retail stores nationwide.
