Campus Activewear has unveiled the second edition of its “You Go, Girl!” campaign led by Bollywood actor Kriti Sanon. Building on the first chapter that encouraged women to embrace fashion on their own terms, this year’s “You Go, Girl!” goes beyond what women wear to how they move through the world unbothered by labels and guided by their own choices.
The film closes on a line that captures the message: “They’ll always have something to say. You Go, Girl. Move Your Way.”
Nikhil Aggarwal, CEO and Whole Time Director, Campus Activewear, said, “You Go, Girl! celebrates women who move through life on their own terms, unbothered by labels and defined by their choices. That sense of self-belief not only inspired ‘You Go, Girl!’ but also lies at the heart of Campus. Our brand ideology, ‘Move Your Way’, reflects the same conviction— that every move becomes meaningful when it’s guided by authenticity and confidence. This campaign builds on that belief, encouraging women to take the most powerful stride, the one that feels like their own. Kriti Sanon embodies this spirit effortlessly; her ambition and authenticity capture the energy of today’s woman and the ethos that drives Campus forward.”
Sharing her thoughts on the campaign, Kriti Sanon said, “Every woman has been told who she should be — how to act, how to look, how far to go. You Go, Girl! resonated with me because it not only reflects my journey of rising above judgments, but also the reality of so many women who do the same every day. It’s about owning your choices and moving with confidence, no matter what labels come your way. Campus has stood for individuality and authenticity, and that shared belief makes this partnership so special — together we’re sending out a message that goes beyond fashion: one that celebrates confident self-expression and the courage to move your way.”
Hemant Shringy, Chief Creative Officer and Managing Partner, Wondrlab, added, “Labels are meant to define — until you stop listening to them. We wanted to show that truth in a way that feels light and real. Kriti moves through those stereotypes effortlessly and with self-assurance, proving that confidence isn’t about proving anything — it’s about knowing who you are and moving your way, without caring about the labels society gives or the stereotypes it creates. That’s the essence of You Go, Girl!”
The campaign will be amplified via 360-degree approach across multiple platforms, including television, print, digital media, news channels, OOH, and all brand touchpoints.
