CaratLane – A Tata Product has appointed Dhaval Raja as its Chief Sales Officer (CSO).
In his new role, Raja will lead the company's sales function across channels and markets, with a focus on driving business growth, retail excellence, customer experience transformation and network expansion as CaratLane continues to strengthen its omni-channel presence across India.
Raja joins CaratLane from Senco Gold & Diamonds, where he served as Chief Sales & Business Officer. During his tenure, he oversaw the retail, online, corporate and digital business verticals, contributing to the company's expansion from a regional jewellery player to a nationally recognised brand, alongside rapid retail growth and its public listing.
Speaking on his appointment, Dhaval Raja, Chief Sales Officer, CaratLane, said, "CaratLane has built a strong reputation for redefining the jewellery-buying experience through innovation, accessibility, and a customer-first approach. I look forward to working closely with the leadership team to strengthen sales excellence, expand our retail footprint, enhance customer experiences, and contribute to the brand's next phase of growth."
At CaratLane, Raja will be responsible for accelerating sales growth, driving new store expansion, strengthening retail execution and leading customer experience initiatives across the company's network. He will work closely with the leadership team to align sales strategy with the brand's long-term growth ambitions while improving productivity and performance across channels.
Over the course of his career, Raja has held leadership positions at Raymond Ltd., Raymond Apparel Ltd. and Aditya Birla Fashion & Retail Ltd., building expertise in sales, commercial strategy, channel management and business operations.
Known for his focus on execution and team building, Raja brings experience in scaling consumer-facing businesses, improving operational efficiency and developing growth-oriented sales organisations.
