CaratLane, a Tata Product, has launched a new Teej campaign featuring television actors Pranali Rathod and Aashay Mishra.
The festive film centres on a couple, with Mishra surprising Rathod with a CaratLane jewellery gift, capturing the spirit of Teej through a simple and thoughtful gesture. The campaign aims to position jewellery gifting as a meaningful expression of care and celebration during the festival.
Saumen Bhaumik, Managing Director, CaratLane – A Tata Product, said, “Teej holds a special place in the festive calendar, and gifting is central to how the occasion is celebrated. At CaratLane, our endeavour has always been to be the brand consumers think of - for every occasion, whether it's a major festival or a small personal milestone. Through this campaign, we wanted to capture the everyday joy of Teej gifting in a way that feels contemporary and relatable. Pranali and Aashay bring warmth to the story that helps us connect meaningfully with audiences.”
As part of CaratLane’s festive marketing strategy, the campaign will be amplified across the brand’s digital platforms and targeted channels throughout the Teej season.
