Centrefruit, from Perfetti Van Melle, has launched a unique and disruptive campaign, ‘Metro Mein Laplap’, transforming the routine Delhi Metro commute into an unexpected and joyful experience.
Launched on February 5th across Delhi NCR, the campaign introduces playful, cheeky announcements that mix with the usual station reminders, adding an element of surprise to daily rides. These quirky Public Service Announcement-style messages brought smiles and laughter, embodying the brand’s spirit of ‘Kaisi Jeebh Laplapayee’.
Gunjan Khetan, Marketing Director of Perfetti Van Melle India, said, “Metro is an integral part of daily life for millions in Delhi, and we saw a unique opportunity to turn an everyday moment into something unexpected and joyful. ‘Metro Mein Laplap’ is our way of engaging with consumers in a truly never before manner—bringing our brand’s playful energy into the real world. With this campaign, we’re not just doing advertising—we’re disrupting how traditional advertising works and making each impression of our new campaign more surprising & impactful.”
Chirag Shah, Vice President at Schbang, added, "At Schbang, we believe in constantly finding creative ways to connect with consumers. With ‘Metro Mein Laplap,’ we saw an opportunity to turn something as routine as a metro announcement—heard by millions every day—into an unexpected burst of joy. By blending playfulness with surprise, we created a moment that doesn’t just entertain but embeds the brand effortlessly into people’s daily lives. It was about crafting an experience so unique and fun that it disrupts the monotony, lingers in their minds, and becomes a story they carry forward. Because when a brand makes you smile in the middle of your daily grind, that’s when it truly becomes unforgettable.”
This campaign follows the same surprise and flavour-rich spirit as Centrefruit’s signature liquid-filled chew, leaving a lasting impression with commuters.
Through this bold integration, Perfetti aims to further solidify Centrefruit’s position as the ultimate choice for those craving a fruity burst of flavour, turning everyday moments into joyful experiences.
To view the video click here.
