Crocs has named Siddhant Chaturvedi as the face of its Echo range as part of its latest campaign, ‘Let Them Talk’, launched on 17 February 2026.
The campaign focuses on street culture and self-expression, with a film led by Siddhant Chaturvedi. It highlights two products from the Echo line: the Echo RO Gum Clog and the Echo Wave Clog, a refreshed take on the Echo silhouette.
Set in urban environments, the film follows Siddhant Chaturvedi through everyday settings, incorporating movement and music. The campaign presents the Echo range as part of street-inspired styling, positioned for daily wear across different settings.
The campaign was conceptualised and produced by Homegrown. The film features a dedicated music track and centres on themes of individuality and confidence. Siddhant Chaturvedi appears across multiple looks aligned with the campaign’s street aesthetic.
Commenting on the campaign, Yann Le Bozec, Head of Crocs International Marketing said, “Let Them Talk is not just a campaign, it’s a cultural statement. As street culture continues to shape how style and identity are expressed today, Echo places Crocs firmly within those conversations. With Siddhant leading this narrative, this campaign reflects our belief that true confidence comes from owning who you are, without seeking permission or approval. This campaign reinforces Crocs as a platform for self-expression, built from the streets up.”
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Speaking of the creative approach behind the film, Varsha Patra, CEO/Co-Founder, Homegrown said: “Crocs Echo footwear gave us a canvas to create a film rooted in cultural play and individuality in motion. Siddhant Chaturvedi’s presence instinctively captures the spirit of the campaign: his multifaceted expression and creative energy feel entirely true to the world we set out to build.”
Siddhant Chaturvedi added, “What drew me to the Echo campaign was how real and instinctive it felt. The film captures those everyday moments where you’re simply being yourself. ‘Let Them Talk’ is about staying confident in your own rhythm and not overthinking what the world around you has to say.”
The Echo RO Gum Clog is available in Black and Chalk, with further releases planned. Siddhant Chaturvedi will continue as the face of the range as additional drops are introduced.
The campaign is rolling out across digital, social, retail and e-commerce platforms. The Echo range will be available at select Crocs stores, crocs.in and other e-commerce platforms nationwide.
