Crunchyroll has released the second film from its India-focused brand campaign, ‘Ready to Anime?’, featuring Rashmika Mandanna and Shubman Gill.
The campaign builds on the first ad film, which was released during the ICC Men’s T20 World Cup, and continues to target anime audiences in India by focusing on shared fan experiences.
The new film centres on a familiar moment for anime viewers — the emotional response after finishing a series. In the narrative, Shubman Gill calls Rashmika Mandanna late at night after completing an anime, expressing disappointment at its conclusion. The exchange highlights the idea that new content is always available on the platform.
Watch the campaign here:
The film also references titles available on Crunchyroll, including Black Clover, BLUE LOCK, and ONE PIECE, positioning the platform’s catalogue as a key proposition for viewers exploring anime content.
“Following the strong fan engagement with our first ad film, we’re excited to launch the next chapter of the ‘Ready to Anime?’ campaign. The piece taps into a familiar anime fan emotion - the feeling when a beloved series comes to an end — while reminding viewers that with Crunchyroll’s ever-expanding library, there’s always another story waiting to be discovered,” said Ekta Gulechha, Director, Marketing for India at Crunchyroll. “As anime continues to grow in India, we’re seeing audiences form deep, personal connections with the characters and stories.”
The campaign has been conceptualised by Tilt Brand Solutions and produced by StudioQ, both part of Quotient Ventures Pvt Ltd. It will be rolled out across connected TV, digital and social media platforms nationwide.
Crunchyroll currently offers more than 900 anime titles in India, including over 160 dubbed in Hindi, Tamil and Telugu. New episodes are released on the platform on the same day as their broadcast in Japan. Subscription plans start at ₹99 per month.
