Crunchyroll, the global brand fueling anime fandom worldwide, is collaborating with Sony LIV to launch Crunchyroll as an add-on within the Sony LIV platform for ₹99 per month. A curated selection of anime titles will also be available without a Crunchyroll subscription for a limited time, giving Sony LIV subscribers the opportunity to sample popular series before subscribing to Crunchyroll. Crunchyroll is also introducing a limited-time offer on Sony LIV, where users can subscribe to a Monthly Fan Tier at ₹49* instead of ₹99. The offer is valid for 2 weeks from 07th May to 21st May’2026. (*Subscribers who avail this offer will continue to be renewed at ₹49 for the following 6 months.)
Terry Li, Chief Product Officer, Head of Emerging Business, and General Manager of Games, said, "India is one of the most exciting and fastest-growing anime markets in the world, and we are thrilled to deepen our presence here through this collaboration with Sony LIV. By bringing Crunchyroll's unmatched anime library directly into the Sony LIV ecosystem, we're making it easier than ever for fans, both existing and new, to access the stories and characters they love."
Nachiket Pantvaidya, Chief Content Officer, Sony Pictures Networks India (SPNI), said, “Partnering with Crunchyroll allows us to tap into the surging anime fandom in India, marking a pivotal step in our growth strategy. By integrating this premium library, we are expanding our reach to a dynamic new demographic while significantly strengthening our content offering. This collaboration reinforces Sony LIV’s position as a preferred destination for both existing subscribers and a new generation of viewers seeking high-quality global content.”
Anime crosses geographic, cultural, and generational boundaries — it is a powerful force within pop culture and, especially for Gen Z, a culturally defining medium shaping identity, relationships, and worldview. According to a 2025 study commissioned by Crunchyroll and conducted by the National Research Group, anime fandom rivals those of major pop-culture figures, and nearly 40% of teen anime fans consider anime a meaningful part of who they are. The study also found that 62% of general entertainment consumers surveyed in India say they "love" or "like" Japanese anime, with enthusiasm even stronger among teens — 74% identify as anime fans, making them the most engaged age group. Now, with this collaboration, anime is available to even more fans across every generation in India via the Crunchyroll add-on on Sony LIV — one of India's leading SVOD platforms owned by Sony Pictures Networks India, offering over 40,000+ hours of content and over 100 million app downloads.
