Pepsi® has unveiled the latest chapter in its global “Thirsty For More” campaign, once again featuring football legend and cultural icon David Beckham. This fresh instalment continues the brand’s mission to celebrate those who unapologetically pursue what they love.
At the heart of this campaign lies one clear message: “If you love it, it’s never a waste.” The “Thirsty For More” platform encourages people across the world to embrace the joy in everyday passions and spontaneous moments—be it small rituals or grand pursuits—without feeling the need to justify their choices.
David Beckham, who has long embodied the spirit of wholehearted living—whether through football, fashion, or motorbiking—returns to the Pepsi spotlight with a message that resonates deeply with fans of all ages.
Pepsi’s new campaign film showcases scenes from all walks of life: from late-night gaming sessions and impromptu road trips to karaoke nights and gig dancing. These scenes celebrate the everyday experiences that make life more joyful, culminating in Beckham’s statement: “If you love it, it’s never a waste.”
Cathy Graham Kidd, Senior Director of Global Brand Marketing at PepsiCo, said: “David Beckham is a true icon, and his way of living reflects what this campaign is all about. Thirsty For More is about tuning into what makes you feel alive—however big or small—and enjoying it, unapologetically. This launch is just the beginning. You’ll see it come to life with local activations across the world.”
Reflecting on the collaboration, David Beckham shared: “It’s always great working with Pepsi – we’ve been making campaigns together for well over 20 years now and have produced a lot of great work in that time. I enjoyed shooting this latest campaign and I’m excited for what’s to come.”
Fans may recall some of Beckham’s most iconic Pepsi adverts, such as the memorable 2002 “Sumo” commercial, the 2003 “Wild West” penalty shootout, and the 2004 “Football Warriors” spot—each combining humour, creativity, and the star’s undeniable charisma.
With the promise of more to come, Pepsi invites fans around the world to stay tuned and get “Thirsty For More”.
