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TRAVELLING TO STAY ALIVE
BY SHRADHA AGARWAL
Interview
BEARDO TAKES GROOMING TO TIER-II CITIES
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Backbeat
LEARNINGS FROM A WORKAHOLIC LIFESTYLE
BY Aprajita Bhargava Bhasin
CMO Interview
HOW LIFESTYLE IS BRINGING BACK THE FESTIVE SPARKLE
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Creative Zone
AD CAMPAIGNS
BY NEETA NAIR

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NEW SOLE OLD NAME

Bata India recently launched a new campaign, ‘Neo Casuals for Neo Leaders’. Anand Narang, VP - Marketing and Consumer Experience at Bata India Limited shares insights

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Neeta Nair of IMPACT Magazine speaks with team Ogilvy India.