Raymond Lifestyle has launched the 10th edition of its annual Garment Exchange Programme with a new digital campaign, Fit for You. Feels Like You, putting the spotlight on personalised tailoring and the limitations of fast fashion’s one-size-fits-all approach.
Conceptualised by BBDO India, the campaign challenges the impersonal nature of fast fashion, calling out an industry that often forces unique individuals into rigid, standardised size categories. In contrast, Raymond positions the well-tailored customised garment as a more personal and transformative experience, built around the belief that style should reflect the individual rather than the label on a size tag.
Through the Garment Exchange Programme, customers can donate pre-loved garments and receive free stitching vouchers on newly purchased Raymond fabrics at participating stores. The initiative is designed to give consumers the experience of owning clothes tailored to their personal fit and style, while also reinforcing Raymond’s larger commitment to circular fashion.
Speaking on the launch of the 2026 edition, Satyaki Ghosh, Director and CEO of Raymond Lifestyle Limited, remarked: "Reaching the 10th-year milestone of 'Look Good Feel Good' is a proud moment that reflects the strong brand ethos. At Raymond, our relationship with our consumers has always been interwoven with threads of trust and timeless elegance and the intent to give back through circularity in fashion. As we continue our journey with Goonj, we stay committed to elevating the dignity of labour in our own ecosystem. As customisation and premiumisation continue to define the Indian luxury landscape, this initiative also serves as a bridge, allowing our customers to experience the unparalleled precision of Raymond tailoring.”
Josy Paul, Chairperson and CCO BBDO India, said, “This campaign celebrates individuality and craftsmanship, reminding us that the best fit is the one that’s uniquely yours. Every garment is crafted to honour the person wearing it - because true style is personal. The catchy song in this beautifully styled film invites people to exchange pre-loved garments at The Raymond Shop for free custom tailoring for a fit that truly ‘feels like you”.”
The campaign is live across digital platforms and supports Raymond’s wider Garment Exchange Programme, which is being rolled out across more than 1,000 Raymond shops and select multi-brand outlets from 2 to 23 July.
