Little Lamb Films, the award-winning production company behind campaigns like Unilever Shower, Red Label Social Network, Brooke Bond Chai Bansuri has announced the signing of independent filmmaker Joyna Mukherjee as an exclusive director. This collaboration marks a significant step in expanding the company’s creative palette in the lifestyle and fashion space.
Known for her striking, stylized approach to lifestyle storytelling, Joyna Mukherjee brings a distinctive visual language to the roster.
She has built a strong reputation for her stylized, detail-driven approach to lifestyle filmmaking. Her work often blends cinematic textures with contemporary fashion sensibilities, creating films that feel both intimate and aspirational. She has collaborated with brands such as Schwarzkopf, Wella, Caratlane, Timex amongst others and her films are known for their strong visual identity and nuanced portrayal of modern lifestyles.
Bauddhayan ‘Buddy’ Mukherji & Monalisa Mukherji, Founder Directors of Little Lamb Films, said, “Well, a Mukherjee joining a production house run by the Mukherjis – perhaps that was always on the cards? Jokes aside, we’re absolutely thrilled to have Joyna on board. She is a remarkable director with an exceptional sense of style. What truly stood out to us was her eye for detail, her sensibility, and the finesse of her craft. Equally important, she’s a wonderful person to collaborate with. We’re delighted to welcome her to LLF and look forward to the new creative dimensions she will bring to our work.”
Shivin Jain, Producer, Little Lamb Films, said, “I’m super excited to be working with Joyna. She brings immense experience in the lifestyle, fashion, and beauty space. She has a knack for keeping the viewer engaged - there’s always a “wow” moment in her films. Just when you feel she can’t surprise us anymore, she does exactly that. I feel Joyna and I both look at things a little differently, and that difference in perspective will bring more variety and depth to the films we create together.”
Joyna Mukherjee, Director shared her excitement for joining the production house, “Joining Little Lamb Films feels like a natural coming together of sensibilities. After nine years of working independently, this feels like the right moment to grow the work in new directions. Over time, I’ve developed a distinct visual language within stylised lifestyle work, shaped by atmosphere, texture, and a cinematic eye. I’m excited to bring this into a more collaborative and scaled environment. What makes this association meaningful is the body of work that Buddy and Mona have built, and the way they’ve shaped storytelling in Indian advertising. With Shivin’s contemporary production perspective, the foundation feels both strong and forward looking. I’m keen to build a more design forward visual vertical within the company, with a focus on mood, form, and visual authorship, while also expanding this approach internationally. At its core, this move simply feels right.”
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