Ramsons Perfumes has announced actor Mrunal Thakur as the face of the brand and its latest brand campaign, signalling a bold new phase.
Known for delivering quality fragrances that combine craftsmanship with accessibility, Ramsons is now strengthening its emotional connection with consumers through elevated storytelling and contemporary brand expression. The collaboration with Mrunal Thakur reflects this strategic shift, positioning fragrance not just as a product, but as a form of personal expression.
Speaking about the collaboration, Mrunal Thakur says, “What I love most about Ramsons is how they make world-class, premium fragrances accessible to everyone and I’m excited to bring these beautiful scents to my fans across the country. It feels authentic to partner with a brand that believes confidence and self-expression should never feel out of reach. My personal favourite is Exotica.”
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As part of the partnership, Mrunal will lead communication for Ramsons’ fragrance portfolio, with a special focus on the Exotica range. The campaign frames fragrance as the ultimate tool for self-expression, honouring the unique spirit and quiet strength of modern India.
This partnership represents a pivotal shift for Ramsons, signalling its transformation from a utility-focused fragrance label into a lifestyle brand. By striking a balance between aspirational appeal and affordability, the company is set to solidify its mass-premium status, specifically targeting the 22–40 demographic within both major metros and rising urban Hubs.
Vrijesh Pandey, Group Chairman, Ramsons Perfumes said: “Mrunal embodies the confidence and authenticity of today’s Indian woman. As Ramsons evolves into a more aspirational and digitally driven brand, this collaboration helps us connect with consumers in a more meaningful and contemporary way.”
Aligned with Ramsons’ broader business strategy, the campaign reinforces the brand’s shift toward brand-led growth and digital-first expansion across e-commerce and quick commerce platforms. Designed as an integrated campaign, the association focuses on sustained storytelling, stronger brand recall, and long-term consumer connection.
