Deconstruct Skincare has unveiled a new serum range developed in collaboration with leading dermatologists and powered by liposomal technology, marking a significant evolution in the brand’s formulation approach.
The new portfolio has been designed around a key skincare insight: effective results depend not only on active ingredients but also on how efficiently those actives are delivered and absorbed by the skin. To address this, Deconstruct has incorporated liposomal technology, an advanced delivery system that encapsulates ingredients within microscopic lipid-based carriers to improve absorption, stability and performance.
The range has been co-created with dermatologists including Dr. Rashi Soni, Dr. Anupriya Goel, Dr. Shivangi Rana, Dr. Sanyogita Singh and Dr. Nirupama, who contributed clinical and formulation inputs across categories such as brightening, exfoliation, oil control and pigmentation.
The portfolio includes the 10% Brightening Vitamin C Serum, 15% Bright + Glow Vitamin C Serum, Oil Control Niacinamide Serum, Dark Spot Clearing Serum and Exfoliating AHA BHA PHA Serum. The lineup combines upgraded versions of existing favourites with new formulations aimed at addressing common skincare concerns including dullness, uneven skin tone, excess oil and dark spots.
At the centre of the launch is liposomal technology, which enhances the delivery of active ingredients deeper into the skin while improving ingredient stability. The brand says the approach focuses on improving how formulations perform rather than simply increasing ingredient concentrations.
Commenting on the launch, Malini Adapureddy, Founder & CEO, Deconstruct Skincare, said, “For us, the decision to upgrade our serums with liposomal technology came from a simple but important insight: the active ingredient is only the starting point, what truly matters is how effectively it reaches the skin. It came through conversations across different contexts, from a dermatologist’s perspective, to learnings from pharmaceutical R&D in Switzerland, and observations at a global trade fair in Hong Kong, all pointing towards the same shift: delivery systems are becoming central to modern skincare. As an engineer and a founder, that was hard to ignore. With this range, we have reimagined how our serums deliver actives, helping trusted ingredients work more efficiently while keeping formulations gentle, practical and suitable for everyday use.”
Through the launch, Deconstruct aims to bridge the gap between growing consumer awareness of skincare ingredients and the need for consistent, real-world results, while making advanced formulation technologies more accessible to Indian consumers.
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